Bullseye, but not the target I expected

The Power of Free on Amazon Kindle
Glen Chapman
Nonfiction 22 pages
Amazon Digital Services. 2013

I've read a number of books on self-publishing eBooks. Some were free; others I paid for. Just about every one of these eBooks offers clever marketing tricks. Some tricks seem to work. Others seem impractical or unethical. This book isn’t packed with tips. Its chief virtue is its discussion of how downloadable MP3s changed the music industry and how eBooks will change the publishing industry.

In previous years if you wanted to record and sell your music, or write and sell your book, you had to hook up with a record company or book publisher. These acted as gatekeepers and ensured that only those titles with presumed commercial potential were available to consumers.

That has changed. Musicians and authors are now able to self-publish their work with a minimum of equipment and cost. Enter the long tail. When publishing involved high production costs and inventories, it made sense to promote the most popular titles—those with sales represented by the peak of a statistical curve. But, when traditional costs no longer count, sales at the tail of the curve increase. The tail becomes longer as more sales occur in fringe, rather than, mainstream, segments of the market.

This is great news for online vendors. With minimal inventory cost they can profit as much from the sale of fringe products as from mainstream ones. But can the self-publishers profit as well? Chapman wonders what the future will bring for self-publishers. If you buy this eBook, do so for its discussion of traditions, recent trends, and the long tail, not for marketing tips.

High atop Triceratops Trail

If you’re in the area, pay a visit to Golden. Situated between high mountains and grassy plains, Golden is a new-fangled town with old-timey roots.

Traveling west from Denver along Highway Six (also known as 6th Avenue), you’ll pass the Jefferson County courthouse. Not far beyond, 19th Street will take you into downtown Golden.

But don’t go there just yet, because 6th and 19th is a very interesting intersection. If you take a left here, 19th will put you on Lookout Mountain Road (also known as Lariat Loop Road). If you’ve always wanted to drive your own roller coaster, this is the road for you. On the other hand, Gringo, there are easier ways to get into the mountains.

But, you came to look at dinosaur tracks, so take a right, rather than a left, on 19th Street. Turn right once more on Jones Road, just before the car dealership. Triceratops Trail begins parallel to 6th Avenue and looks down upon Fossil Trace Golf Course.

It’s a short trail, about half a mile, steep in spots, but not too steep. The deep trenches along the trail once contained clay before it was quarried. What remains is sandstone—sandstone containing impressions of triceratops traffic and ancient plant life. These impressions are known as trace fossils. Fossils of bones or other body parts are called body fossils. In addition to triceratops footprints, fossils of palm fronds and animal tracks can be seen.